Understand your customers.
Build desirable products.
Write useful books.

by Rob Fitzpatrick


Heya. I’ve been running little businesses for the past fourteen years and have written three books about what I’ve learned.

If you’d like to stay in the loop about my projects and thinking, the best place is my youtube channel. Alternatively, you can also receive an occasional email when I’ve got something worth sharing.

My next decade is devoted to serving indie nonfiction authors via a handbook, better tools for beta reading, a nonfiction authors’ community, and more. If you’ve ever wanted to write nonfiction that works for your readers and succeeds for you, then join us.

I live in a teensy tiny mountain village in upper Catalonia 📷

My books

Write Useful Books: A modern approach to designing & refining recommendable nonfiction

The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you

The Workshop Survival Guide: How to design & run educational workshops that work every time


My dad taught me cashflow with a soda machine

Selected videos

Mom Test Q&A



With plenty more on my YouTube channel. Also happy to do the occasional interview or talk.